Best Places to Find Vetted & Certified Email Marketing Specialist

Imagine turning every dollar you spend into $36! That’s the incredible potential of email marketing, boasting an impressive ROI of 3600%. But reaping those rewards takes skills. 

Enter the email marketing specialists.

They aren’t just email senders; they’re experts who handle everything from segmentation that ensures your message reaches the right people to personalization that resonates with your audience. They can craft eye-catching and responsive templates as well as schedule campaigns. Plus, they’ll run A/B tests and analyze and optimize campaigns for better results.

A vetted specialist takes the guesswork out of email marketing campaigns and helps you reap the rewards.

So, if you are looking for the perfect match talent for your specific requirements, let’s show you where to find and hire a certified email marketing specialist with the chops to craft emails that get noticed (and clicked)!

What to Look for in a Vetted & Certified Email Marketing Pro

Resumes and portfolios are impressive, but for businesses craving an extra edge, a vetted and certified email marketing specialist lets you double down on success on the email marketing battlefield.

Let’s explore what to consider:

1. Vetting the Experience

Proven Track Record

Look for specialists who can showcase success stories – email campaigns they’ve orchestrated for similar businesses in your industry. Did they leverage email automation to personalize offers? Did their subject lines entice shoppers to click? Client testimonials and case studies can be gold mines to assess that.

Industry Knowledge

Understanding your specific niche is crucial for crafting targeted emails. A specialist who speaks your industry’s language—who understands your audience’s pain points and desires—can create campaigns that resonate deeply.

2. Verifying the Credentials

Relevant Certifications

While not the sole metric, relevant certifications demonstrate a specialist’s commitment to mastering the email marketing craft. Look for credentials from reputed organizations like Mailchimp or SimpliLearn. Platform-specific certifications add another layer of assurance—they show the specialist can leverage your chosen email marketing platform (EMP) to the fullest extent possible. 

Platform Savvy

Today’s email marketing landscape is packed with powerful platforms or email service providers (ESPs) like Mailchimp, SFMC, Klaviyo, Braze, and Marketo among others. 

A top email marketing specialist goes beyond basic familiarity. They can differentiate these platforms, understanding their strengths and weaknesses. Most importantly, they can advise you on how to make the most of your ESP for your business.

Staying Ahead of the Curve 

A top-notch email marketing specialist is constantly learning and keeping their finger on the pulse of the latest trends. They uncover new strategies and best practices to make your campaigns stand out. 

This ensures you’re not stuck sending emails that belong in the dial-up era but crafting messages that are fresh, relevant, and drive results.

3. Collaboration and Communication

Email marketing isn’t a solo act! Great email marketing requires teamwork. When you hire an email marketing specialist, you’re bringing on a teammate who works seamlessly with designers, developers, and content creators. Together, they’ll craft emails that are both visually appealing and achieve your marketing goals.

Because clear communication is key, you’ll want a specialist who thrives in collaborative environments and possesses strong communication skills.

By prioritizing these qualities, you’ll hire an email marketing specialist with the skills and drive to create impactful email campaigns that resonate with your audience and propel your sales to new heights.

You’ve identified the key qualities to look for in a vetted and certified email marketing specialist. Now, where do you find them? Here are three proven options to consider. 

Where Do Vetted & Certified Email Marketing Specialists Live? Top Spots to Find Them 

Freelance Marketplaces and Platforms to Hire Email Marketing Specialists

Pros: Cost-effective option, vast talent pool, flexible engagement models (hourly, project-based).

Cons: Requires thorough vetting to ensure qualifications and experience, potential communication challenges depending on location and time zones, and managing multiple projects yourself.

Popular outsourcing platforms to hire email marketing specialists are–

1. Toptal 

Image Source: Trustpilot

Toptal (Top Talent) connects businesses with pre-vetted email marketing freelancers. Unlike most platforms where anyone can sign up, Toptal has a rigorous screening process. 

They claim to accept only “typically fewer than 3%” of applicants, ensuring you access top talent. Freelancers undergo tests, skill reviews, live screenings, and test projects – a much more thorough process than other platforms.

Pros:

• AI and human experts match you with the ideal freelancer based on your project and budget.
• Skip the tedious vetting stage. Toptal handles freelancer selection, invoicing, and project management, allowing you to choose from top contenders directly 
• Try it out risk-free with a free trial and refundable down payment. Toptal holds freelancers accountable, so you never get stuck with half-baked work.
• Toptal caters to remote and on-site email marketing specialists, providing hiring flexibility for your team structure.
• Work with several pre-vetted email marketing ninjas before picking your perfect fit.

Cons: 

• Toptal freelancers often come at a premium compared to Upwork or Fiverr. 
• Unlike some platforms, you can’t browse a free-for-all freelancer marketplace. You’ll need to create an account and provide project details before accessing the talent pool.

Pricing:

Freelancers on Toptal set hourly rates, and the platform adds its fee. This can lead to a higher overall cost compared to other platforms. 

To get started with Toptal, a refundable $500 deposit is required. This gets applied as a credit towards your first invoice if you hire a freelancer. If you decide not to proceed, the deposit is fully refunded.

2. Marketer Hire

Image Source: Trustpilot 

MarketerHire connects you with a pre-vetted pool of email marketing experts – all in under 48 hours. It curates a network of specialized marketing professionals, ensuring you hire email marketing specialists for your specific needs.

The USP of Marketer Hire is that it streamlines your talent search by focusing on quality, not quantity. They vet each applicant, accepting only the top 3% of marketers. This rigorous process eliminates the risk of unqualified freelancers and fake reviews that plague other platforms. 

Pros:

• It matches you with top-tier marketers in just 48 hours. Simply fill out a quick survey and let them know your requirements. Most projects kick off within a week.
• Get a dedicated manager to find your ideal marketer, handle hiccups, and ensure regular check-ins. And they’ll readily switch freelancers if needed.
• Straightforward pricing with freelancers setting hourly, part-time, or full-time rates.

Cons: 

• Unlike some platforms, MarketerHire doesn’t allow open browsing of their freelancer pool. While this saves time, it might restrict those seeking unique talent outside their predefined criteria.
• Hourly rates start at $80+, with part-time and full-time options reaching significantly higher. Smaller businesses seeking budget-friendly options might find MarketerHire cost-prohibitive.

Pricing:

Keep in mind Marketer Hire connects you with vetted, experienced marketers, so expect premium rates.

Choose from Lite (10 hours/week), Part-time (20 hours/week), or Full-time (40 hours/week) options. Hourly rates start around $80+, with package prices ranging from $3,000 – $20,000 per month, depending on your chosen tier and the specific freelancer’s rate.

Part-time and Full-time options may offer slight discounts compared to the Lite plan’s hourly rate when considering total monthly cost.

Specialized Email Marketing Agencies to Hire Email Marketing Specialists

Pros: Deep expertise in email marketing strategy and execution, access to a team of specialists (copywriters, designers, data analysts), and a full-service approach that includes campaign management and reporting.

Cons: Typically more expensive than freelance options, less control over individual team members.

One of the most prominent email marketing mavens to hire email marketing specialists is Email Uplers. 

Email Uplers

Feeling overwhelmed by managing email campaigns in complex platforms like SFMC, Marketo, Klaviyo, or Braze? Email Uplers’ team of certified email marketing experts have got your back.

It isn’t your average email marketing provider—they’re pioneers in the field. Hire their certified and ready-to-onboard email marketing experts and you’ll have the most comprehensive end-to-end email marketing support. They will handle everything from crafting high-performing campaigns to meticulous management, so you can focus on running your business. 

Their pre-vetted email marketing specialists, both full-time and part-time, are experts across 50+ ESPs, guaranteeing a smooth integration. And don’t worry about the time-zone; they ensure talent availability in your time zone. 

Their dedication is reflected in their impressive client list, which includes names like Disney, National Geographic, and Ogilvy.

Image Source: Trustpilot

So, how does Email Uplers streamline onboarding for your dedicated email marketing consultant?

Share Your Requirements: Start by outlining your specific needs and goals for email marketing to identify the ideal consultant.

Shortlist: Based on your requirements, they curate a list of highly qualified email marketing specialists. Each candidate possesses the specific skills and experience to deliver outstanding results for your business.

Review and Select: You’ll have the opportunity to assess their experience, expertise, and approach to email marketing.

Finding Your Perfect Match: If the initial shortlist doesn’t meet your expectations, they will happily share another match.

Seamless Onboarding: Once you’ve chosen the perfect fit, the onboarding starts. 

Pros of Hiring Email Uplers’ Email Marketing Specialists:

• Their email marketing resources adapt to your workflow, ensuring smooth project delivery.
• Only the most qualified talent make it to the Email Uplers team, thanks to in-depth background checks and skill assessments.
• You can get started at just $1,750/month and potentially save 40% compared to traditional hiring.
• The vetted specialists are trained in industry best practices to ensure integrity and security of your information. 

Conclusion

Hiring a certified email marketing specialist isn’t just an expense; it’s an investment in your company’s future. With their expertise, you’ll unlock the true potential of email marketing, turning every email into a revenue-generating powerhouse.

But the question remains: Freelance platform or specialized agency?

Here’s a quick breakdown to help you make informed decision:

• Freelance Platforms (Toptal, Marketer Hire): Perfect for budget-conscious businesses seeking flexible engagement models. You gain access to a vast talent pool and can scale your team as needed. However, thorough vetting is crucial, and managing multiple freelancers can be time-consuming.
• Specialized Email Marketing Agencies (Email Uplers): Ideal for businesses seeking deep expertise and a full-service approach. Agencies offer a streamlined experience with campaign management, reporting, and dedicated teams.

Ultimately, the best fit really comes down to your specific situation and budget. Consider your budget, project scope, desired level of control, and the expertise required.

No matter which path you choose, with a certified email marketing specialist on your side, you’ll be well-positioned to transform your email marketing efforts and achieve outstanding results.