In today’s digital space, if you want your brand to shine and reach more customers, then you’ve got to be a social butterfly! This means that you must pull up your digital marketing game on social media platforms. While platforms like FaceBook, Instagram, and WhatsApp can connect you with a global audience, TikTok is a better fit if you want to drive your video content online. To achieve this, not only should you curate an excellent marketing strategy, but you must also know the best time to post on TikTok and post consistently to achieve maximum engagement on your content.
Do you have your marketing strategy and consistency in place, but still failing to achieve the desired results? Then you must know the best time to post on TikTok. No worries, as we will help you out with all that you need to know through this blog. So keep reading till the end!
Why Should You Know the Best Time to Post on TikTok?
Are you wondering why it is important to know the best time to post on TikTok? Let us explain it to you:
- Increase your content visibility: When you start posting consistently during strategic time frames, then it ensures that your content reaches the feed of your audience when most of them are online. Only when they get to see your content on the feed will they engage with it and help it reach more people. In this way, your brand will reach more people worldwide and you might even make it to the ‘For you’ section of several people.
- Promotes better engagement: Once your brand visibility improves, you can expect your engagements to increase exponentially. When your content reaches a huge audience base and they like and comment on your post and share it with others, your engagement will increase and the algorithm will help your content reach more people at once.
- Improves the ROI of your marketing strategies: A good marketing strategy and engaging content are important driving forces for successful campaigns. But posting at the best time is equally crucial! This will ensure that more people get to see the content that you have worked so hard on, and will only help in providing better results for your efforts.
When is the Best Time to Post on TikTok?
If you are looking for the perfect sweet spot for posting on TikTok, then this is our suggestion:
The best time to post on TikTok is from 10 a.m. to 12 p.m. (EST) on Tuesdays and Thursdays.
Are you looking for more options of time frames for posting throughout the week? We have some more suggestions for you:
- Monday: 6 am-10 am; after 10 pm.
- Tuesday: 2 am-4 am; 9 am-12 pm.
- Wednesday: 7 am-8 am; after 11 pm.
- Thursday: 9 am-12 pm; after 7 pm.
- Friday: 5 am-1 pm; 3 pm.
- Saturday: 11 am-7 pm, after 8 pm.
- Sunday: 7 am-8 am, 4 pm.
All the time frames are mentioned in EST. You can find the best time to post on TikTok at a glance in the table below:
| Time | Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday |
| 12 am-3 am | ✅ | ||||||
| 3 am-6 am | ✅ | ||||||
| 6 am-9 am | ✅ | ✅ | ✅ | ✅ | ✅ | ||
| 9 am-12 pm | ✅ | ✅ | ✅ | ✅ | ✅ | ||
| 12 pm-3 pm | |||||||
| 3 pm-6 pm | ✅ | ✅ | |||||
| 6 pm-9 pm | ✅ | ✅ | |||||
| 9 pm-12 am | ✅ | ✅ |
Why are Weekdays the best time to post on TikTok?
According to our research and understanding of the analytics, engagement is the best during the weekdays, especially from morning to midday and evening. This is because most people browse through TikTok in the morning during breakfast or while traveling to their workplace, office, or college. Similarly, engagements are high on TikTok after 9 pm during weekdays because this is the time people relax and browse through social media after work hours. Let us take you through the best time to post on TikTok each weekday:
The best time to post on Monday:
None of us are a fan of Mondays, and we only wish to extend the weekend a little more on this day. That is why, posting during the morning, between 6 am to 12 pm is the ideal time. Most of your viewers would indulge in a quick browse through their TikTok feeds during this time before their commitments at work or school catch up. If you miss this time slot, you can post after 9 pm when most of your audience will relax after the day’s work.
The best time to post on Tuesday:
Posting on Tuesdays yields better results than on Mondays because engagement is better on this day, especially early in the morning and at night. You can post your content in the wee hours of the morning from 4 am to 7 am. This can ensure that your content would be high up on the feed of your audience when they browse TikTok while commuting to work. You can also post at night when your audience will be active on TikTok before calling it a day.
The best time to post on Wednesday:
On Wednesdays, you can post early in the morning from 6 am to 9 am so that your audience can find your content up on their feed before reaching their workplace. This gives them enough time and leisure to engage with your content before they are burdened by their duties. Wednesdays tend to be busier, so you can again post later after 9 pm
The best time to post on Thursday:
The best time to post on TikTok on a Thursday is right in the morning and in the evening. Posting in the morning will ensure that your audience can come across your content on their way to the workplace or during their lunch break. You can also post in the evening after working hours when they are returning home.
The best time to post on Friday:
Fridays bring with them the hope for respite and relaxation after the week, so while you can stick to your usual schedule of posting during the weekdays, expect better engagement from 3 pm to 6 pm. Most people are more relaxed after their lunch break when they are done with the week’s work and look forward to the weekend to relax and unwind.
Can You Post on TikTok During Weekends?
Of course you can, it’s a free country after all! But jokes apart, are weekends the best time to post on TikTok?
Unfortunately, our social media experts say no. Here are some reasons that we could think of:
- Most people are busy unwinding, going to movies, taking short trips, spending time with families, or catching up with friends during the weekend. This is why they are less likely to spend too much time browsing TikTok during the weekends.
- People mostly browse through TikTok and other social media platforms during the weekdays to kill time while commuting or as a boredom buster. It serves as a momentary distraction for them. That is why engagements are better during the time frames that we have mentioned.
Nevertheless, this shouldn’t discourage you from posting on TikTok during weekends. Here are some suggestions for the best time to post on TikTok on Saturday and Sunday.
The best time to post on Saturday
On Saturdays, you can post your content during the time slot of the morning to midday, that is 9 am to 12 pm. Most people start the day a little late, and the weekend does not witness the early morning engagement like the weekdays. But posting during this time will ensure that your audience can find your content just in time while sipping their morning coffee or their leisure time after a hearty breakfast.
The best time to post on Sunday
Sundays again witness lower engagements, but you can still post during our suggested time slot, that is, either early in the morning, or during the afternoon. The Sunday afternoon is loved by most people to laze around, take it a little slow, and take a siesta after a fulfilling lunch. Soon it will be evening and the gloom of another new week will set in. Before that, many people want to savor it with some leisure activities and social media scrolling. You can find a good number of your audience active on TikTok from 3 pm to 6 pm, and this will be the best time to post on TikTok on a Sunday.
Now that we have covered the topic of which is the best time to post on each day of the week, let us understand the best time to post on TikTok according to various industries.
The Best Time to Post on TikTok for Different Industries
Several factors affect the performance of social media campaigns on TikTok, and while the time of posting is a major one, the industry also plays a dominant role. Here are some of our insights into the best time to post on TikTok for various industries.
Restaurants and Cafes:
Best time to post on TikTok: Tuesday to Friday, 2 pm to 5 pm.
Most restaurants and cafes receive lots of online and takeaway orders during office lunch hours on weekdays. These places are more swamped with dine-in customers during the weekends.
Schools and Education:
The best time to post on TikTok: Tuesday to Thursday, 10 am to 1 pm.
Several schools and education institutes create content for TikTok to reach a huge audience base and increase engagement with their target audience. They too rely on a well-designed social media strategy to improve their visibility and audience growth on TikTok. The best time to post on TikTok for schools and educational institutes is on weekdays from Tuesday to Thursday, from 10 am to 1 pm. This time slot can be extended till 3 pm to 5 pm, which marks usual school timings.
However, TikTok engagements for schools and educational institutes remain low during the weekends, so they should avoid posting content during these days.
Hospitals and Healthcare centers
Best time to post on TikTok: Monday to Thursday: From 3 pm to 8 pm
Hospitals and healthcare centers witness the best TikTok engagements during the weekdays, especially on Mondays and Wednesdays. The best time to post ranges from 4 pm to 8 pm, but between 4 pm to 5 pm is considered the sweet spot. Hospitals and healthcare centers can amp up their social media game by using TikTok to spread awareness about medical conditions and diseases, circulate appointment details, and promote their services.
Travel and Hospitality
The best time to post on TikTok: Wednesday, Thursday, and Friday from 2 pm to 4 pm.
The travel and hospitality industry witnessed a boom as the post-pandemic mood brought out the long-lost wanderlust in everyone. While this industry is quite subjective to location and different favorable times for the year, it is nevertheless witnessing favorable growth after the pandemic subsided. The best days to post on TikTok is the middle of the week, especially Wednesday to Friday as most people might plan for weekend getaways on these days.
Best Time to Post on TikTok for Different Locations
While TikTok, a platform originating from China has gained popularity within a few years, it has also faced bans from several Middle Eastern and South Asian countries like Afghanistan, Iran, India, Nepal, etc. However, it continues to enjoy massive popularity in the United States, Canada, Australia, and many European countries. Your engagements on TikTok heavily depend on
The Best Time to Post on TikTok for the USA
- Monday: 6 am to 10 am; after 10 pm.
- Tuesday: 2 am to 4 pm; 9 am.
- Wednesday: 6 am to 8 am; 11 am to 12 pm.
- Thursday: 9 am to 12 pm; after 7 pm.
- Friday: 5 am, 1 pm to 3 pm.
- Saturday: 11 am; 7 pm to 9 pm.
- Sunday: 7 am to 8 am; 4 pm.
The Best Time to Post on TikTok for the UK (In GMT)
- Monday: 6 am to 9 am; after 9 pm.
- Tuesday: 9 am to 12 pm; 4 pm to 6 pm. (Best Time)
- Wednesday: 9 am to 11 am (Best Time); after 7 pm.
- Thursday: 9 am to 11 am (Best Time); after 8 pm.
- Friday: 6 am to 10 am; 4 pm to 6 pm. (Best Time)
- Saturday: 11 am; 6 pm to 9 pm.
- Sunday: 8 am; 1 pm to 4 pm.
The Best Time to Post on TikTok for Canada (In CET)
- Monday: 6 am to 10 am; after 10 pm. (Best Day)
- Tuesday: 2 am to 4 am; 9 am. (Best Day)
- Wednesday: 7 am to 11 am; after 7 pm.
- Thursday: 9 am to 12 pm; 7 pm.
- Friday: 5 am to 6 am; 1 pm to 3 pm.
- Saturday: 11 am; 7 pm to 8 pm.
- Sunday: 7 am to 8 am; 4 pm.
The Best Time to Post on TikTok for Australia (In ACT )
- Monday: 6 am to 10 am; after 10 pm. (Best Day)
- Tuesday: 2 am to 4 am; 9 am. (Best Day)
- Wednesday: 7 am to 9 am; 11 am.
- Thursday: 9 am to 12 pm; after 7 pm.
- Friday: 5 am to 11 am; 1 pm to 3 pm.
- Saturday: 11 am; 7 pm-8 pm.
- Sunday: 7 am to 9 am; 4 pm.
How to Find the Best Time to Post on TikTok?
There is no hard and fast rule for posting on TikTok, but if this little trick can help improve your engagement and online presence, then why not try it out? Now we will also guide you on how to find out the best time to post on TikTok with some simple tips.
1. Understand Your Audience Demographics
To reach your target audience at the best time, you must know their locations around the world and demographics. This information will help you understand when is the best time to post according to their time zones so that they can always engage with your content. You can get to know this by just looking into the Analytics on your Tiktok profile. But first, you must switch to the TikTok Pro account to get more details and analytics. Just follow these simple steps:
- Step 1: Open your Profile Page and click on the Three Dots on the top-right corner > Select Manage My Account > Switch to Pro Account
- Step 2: Select a Business Category from the list, Click on Done.
Now that you have switched to a Business Account, a few more steps will help you with more valuable audience analytics. Follow these steps:
- Step 1: On your Profile Page, click on the Three Dots in the top-right corner. Select Creator Tools > Analytics > Followers.
- Step 2: Once you click the Followers icon, scroll down to view the Top Territories.
Here, you will find a graphical representation of your audience locations around the world. They are categorized according to the major countries like the USA, Canada, Australia, Germany, etc. You will know the location of the majority of your audience, and post according to their time zone.
You can also follow specific trends and make special posts according to their festivals and holidays to promote better engagement. These metrics will surely help improve your social media marketing campaigns.
2. You can Know When Most of Your Followers are Active
You can get more insights from the Follower Activity section which informs you of the time and days when your followers are mostly active. This will help you with an idea about your followers’ weekly and hourly activity so that you can schedule your posts accordingly.
3. Check the Performance Analytics of Your Previous Content
It is always wise to understand the performance of your previous content to design better marketing strategies. You can get deep insights about the same from the Content tab on your TikTok analytics.It helps you with performance metrics like the number of likes, comments, shares, views, and average watch time of your posts from the past seven days.
It also gives you information about the traffic source, that is how much traffic is attracted from the For You page, Following pages, Personal Profile, etc. You will also get insights about the number of viewers watching your content from various countries.
You can figure out a pattern by finding out the time and day of posting the best-performing content. Once you note your observations every week over a period of time, you will be able to chalk out a pattern of the best day and time of engagement for your specific audience.
You do not always have to follow a strict content-posting schedule. You can also experiment and find out what suits you best! For example, if you find that your audience engagement is the best on Tuesdays, Wednesdays, and Fridays, between 3 pm to 6 pm. Then you can start by posting 80% of your content during this time, and then post the rest 20% of content on other days just for experimenting and trial and error.
There is no holy grail marketing tactic. You have to explore and work your way out to find out what works best!
Final Thoughts
In this blog, we have guided you through everything you need to know about the best time to post on TikTok. While billions of people spend several hours on this platform every day, it is crucial to know when your target audience and followers are active throughout the week. You can post on strategic hours and improve your overall content visibility and engagement and get better results for your marketing campaigns. We hope this blog could help you out with it. Happy Hustling!
Srijita Datta is a content writer with over 4+ years of experience in various niches. Her active interest in exploring new and emerging SaaS software and the evolving world of AI motivates her to write crisp, engaging, and informative articles to share her knowledge. She is working with How to Buy SaaS as a content writer and curating fresh and unique content every week with an added expertise in SaaS content.
